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Wedding Season Shopping Tips for Indian Gold Buyers

Buying gold this Akshaya Tritiya? Know how to check purity - India Today

A wedding in the family sets off months of preparation, and jewellery usually sits near the top of the list. Parents often begin by checking the gold rate today so they can estimate the budget for necklaces, bangles and temple sets. Families in the Telugu states pay special attention, and the gold rate today Hyderabad jewellers display becomes a regular topic of conversation once a wedding date is fixed. Because bridal jewellery involves large quantities of metal, a thoughtful plan can save a considerable amount while still delivering the grandeur everyone hopes for. Here are practical tips to help you shop with confidence.

Start Early and Set a Budget

The most common error is to leave jewellery shopping to the last few weeks. Demand increases before auspicious dates and showrooms get crowded – custom orders also take a longer time to get ready. You should start shopping four to six months in advance to compare designs and split your spending.

Start by deciding a total budget and allocating the amount according to what you wish to buy. Traditional sets such as long or choker harams, bangles and earrings tend to be the big spenders, while other items may be upgraded within the budget if the designer approves. Having this written down is a good way to avoid overspending at the dazzle-inducing counters.

Designs That Have a Following

Bridal jewellery is supposed to be handed down through the generations, and so it is best to stick with more traditional designs that have stood the test of time. Temple jewellery, kasu malas and antique finishes are always in demand in this region because of their enduring appeal. If you want lighter pieces for everyday wear after the wedding, ask the jeweller to come up with a few designs that can be worn with both silk sarees and modern attire.

Remember that heavier and more intricate work tends to add to the making charges. A simpler design with fine finishing can be equally alluring without costing the same. You should ask the jeweller to specify the weight, settings and finish before confirming the order.

Know the Purity and Hallmarks

Most wedding jewellery is traditionally in 22 carat gold, which is strong and not too soft – the perfect medium for detailed carving. Always ask to check the hallmark of each piece, and make sure that you understand the marking and its corresponding purity. A hallmark certification ensures that the purity has been tested and that it matches the given standard; this will enable hassle free exchange if you have to get it re-sized or sold later.

For pieces with stones, pearls or enamelling, separately ask about the weight and value of the additional material used. This, in most cases, is not given back for its entire value when old jewellery is exchanged for new.

Compare Charges and Offers

Making charges differ from jeweller to jeweller, and so do special offers for weddings and festivals. You should always ask for a written estimate before comparing one jeweller’s offer to another – the headline discount may be lower, but the charges may differ significantly due to the weight and work.

Find out if old gold can be exchanged and how its value will be determined. Ask if any deductions are made for wastage. A genuine jeweller will be completely open in all dealings, for which their sales pitch may not be enough.

Advance Booking and Savings Plans

Most established jewellers tend to have monthly instalment plans in place. Ask if you can save up on a certain amount for eleven months, and you are likely to get a bonus in the last month if you purchase from him. You should read the fine print to check if any restrictions apply if you stop paying in the middle. Advance booking schemes allow you to fix a metal rate for a certain period by paying a given amount. Here again, you need to know if prices are liable to increase between the booking and your wedding day, against which the jeweller will make a profit.

Keep All Papers Together and Secure

Big purchases need good record-keeping, and you should keep the itemised bill of every piece, along with the weight and purity as per hallmark. You may also want to get the jewellery insured, especially during the wedding days when you will be showing it off at many events. Ask for a safe and secure place to keep it after your wedding, such as a bank locker.

A Joyful But Thoughtful Purchase

Gold at a wedding represents blessings, security and family, and shopping for it can be just as joyous once you take into account these simple planning tips. You can look forward to a happy wedding without hidden worries about gold expenditure, since the preparation ahead allows you to indulge without spending more than planned. Plan and buy into styles that your family will enjoy wearing for years to come.

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